How Designer's Good Business Guide Digital Download

Get the best business advice from HOW's experts in this 180+ page PDF. Everything you need to know about starting and running a successful design business, right on your desktop. FEATURES Balancing Your Business How many clients should you serve? In what categories? And where? Three consultants who work exclusively with creative fi rms offer advice to help you develop the ideal client mix for your business. Work in Progress Early in his design career, Klaus Heesch screwed up and screwed off. Now he runs the award-winning studio Juicy Temples. Find out how this bad boy turned around and made it big-time. Rethinking Pro-Bono Want to really do some good with your talents? Our business expert helps you get strategic about your pro-bono efforts. Mark Your Calendar Promos, e-mails, cold calls: It's easy to get caught in the deluge of marketing tasks. So here's a stick-to-it schedule for promoting your design business in the next 12 months. 'Til Death Do They Part In a b Discounted at only: US$ 6.99